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Who is a Consumer?

A consumer is the end-user of a good or product or service. A consumer is a person who buys a product or products for the primary purpose of using the product. Consumers play a big role in how far a business will go, so it is very important to give them priority. As a result of this, it is important to have a good understanding of consumer behaviour. Consumer behaviour is the study of the buying behaviour of people or groups and how they consume and dispose of goods and services